Juicy Couture is the story of two girls named Pamela Skaist-Levy and Gela Taylor from Pacoima, California who wanted to create the best you can find collection in girlie clothes.
Both girls loved shopping, so their label started off as being all about shopping for the
perfect things to wear. Juicy Couture became famous for making the sexy v tracksuit a wardrobe classic as well as their stylish accessories.
Juicy Couture was founded in 1994 as an upscale T-shirt line. It later on expanded
into denim and sportswear, and in 1999 the designers introduced their signature
low-riding drawstring pants and form-fitting zip-up hoodies in an ever-widening array
of velour, terry cloth, cashmere and now fur. Men's and children's collections have
since been added. In 2003 after the Liz Claiborne deal went through, former Vogue
accessories director Michelle Sanders was hired to handle new licenses for jewelry,
handbags and swimwear.
Much of the brand's success was nevertheless founded on celebrity relationships. Having Madonna, Jennifer Lopez and Cameron Diaz, as well as many others, photographed in their tracksuits proved invaluable, and the oft-imitated business model has been chronicled in Advertising Age.
Juicy Couture is all about feeling happy, comfortable and gorgeous. "Be happy, Wear Juicy!" is the Juicy philosophy.
